Welcome

We are an independent Swedish shoe brand that started to challenge the business leading global giants back in 2001.

The driving forces behind Icebug are innovation, creativity and integrity, -we really enjoy making functional and good looking footwear. The reason behind starting up, in the very beginning, was frustration. Frustration of having to choose behind slipping or to skip our favorite outdoor activities due to the risk of injuries.

To offer the best possible traction is still our aim, but Icebug of today is actually more than that.