We’re an independent Swedish footwear company that started challenging the giant brands in 2001.

Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. But it started out of frustration: Having to choose between slipping and putting off stuff we enjoyed doing outdoors because the risk of accidents.

Offering supreme traction is still the core of Icebug, but that is not all.

Shoes are what we focus our efforts on at Icebug, so we are quite demanding. They must work really well in the conditions they are used, have high quality and original design, which gives them a long life cycle.

We want to be proud when we see somebody wearing a pair of Icebugs, knowing that they have made a good choice.